Too Many TV Channels Named Scifi;)

So I was checking my RSS feeds and came across Sci Fi home to NBC 'Heroes' - Show touted as cross between 'Lost' and 'X-Men', which puzzled me at first. NBC-Universal owns the US Scifi channel, so that was odd, until I figured out they meant UK. I had thought that the UK scifi fans only had the Sky channel, but apparently I was wrong.

Also, I thought they meant the Stan Lee "Who Wants to Be a Superhero?" which finished up on the US Scifi channel a couple of weeks ago, but they mention WWTBAS at the end of the article as another show the UK Scifi channel had gotten. So what is this "Heroes" thing? NBC is taking scifi to the mainstream? I guess that's appropriate - they've brought mainstream to the geeks in that new BSG :P~